24 Jun 2013

Facebook now following Twitter by adding clickable hastags

Guest post by my colleague Emma Barbod, Digital Planner/Buyer.

Facebook has launched clickable hashtags which allow users to keep track of popular topics being discussed on the social network. Adding the ‘#’ sign to a word will turn it into a clickable link which brings up a feed of what other people are saying about the same topic (for example Christmas, Easter, Father’s Day etc). To date, there has been no simple way to see the larger view of what’s been happening or what people are talking about on Facebook. Now users will be able to search for a specific hashtag from the search bar and click on hastags that originate on other networks like Instagram.

Hashtags are also popular with advertisers as it’s an excellent way to extend the value and reach of their advertising. As it stands there are no advertising products around Facebook’s new service but they intend to introduce a hashtag tool with an insights service. This will help advertisers better understand how they fit their hashtags into their current Facebook strategy.